.....their In Defense of Men banner and charge into battle. This time with CVS drug stores. The first time I saw the commercial I thought surely it would be pulled soon, but it has not been. I saw it again this week.
Here's the story on the commercial: You see a woman taking pictures of herself, then having them developed at the CVS photo lab.
Cut to the next scene. Husband opens refrigerator, only to find that every single item of food has a picture on it. And not just any pictures: pictures of pigs, of her shaking her finger at him, of her with her cheeks puffed out.
Now, I ask you to think. What would have been the response had the roles been reversed? What if it had been the HUSBAND leaving "you're too fat" notes on the food to his WIFE????
We know the answer to that.
It's just another example of media infantilization of the American male. Sigh.
I'm off to write an email to CVS. I'll let you know if I get a response.