levi's "ties the knot" in support of gay marriage

from an article by bruce watson at walletpop:

Now that Memorial day has passed, Levi's has begun outfitting its mannequins in white. This year, however, the bright color doesn't just represent the beginning of the summer or a nice accent for denim. Rather, the jean giant has also begun using white to demonstrate its support for gay marriage.

The White Knot program encourages people to demonstrate their solidarity with marriage equality by wearing a small piece of knotted white ribbon. A subtle symbol, white knots have appeared on the clothing of celebrities ranging from New York's Mayor Michael Bloomberg to comedienne Kathy Griffin. And now, of course, they are appearing on hundreds of Levi's mannequins.

read the rest of the article -- and see the levi's television ad for homosexuals -- here.